Stories

From the 24 Rules:  Roll The Dice: Don't be afraid to take risks. We all have doubts but never let the doubts freeze you. "You miss 100% of the shots you don't take" - WAYNE GRETZKY Since we have been away for a few years, we wanted to come back with a product that was personal.This tee is personal. This is a saying that we live by. To "Roll The Dice" means to take a risk. Nothing is a guarantee but we take risks to gain everything that we truly desire and deserve. As entrepreneurs and natural risk-takers, we are constantly...

“It’s a lifestyle. It’s the rules and principles we abide by.” - Our co-founder, Larry Spear, when asked how everyday life affects 24KP. This is an excerpt from the DRiP Magazine feature on Larry in 2018. In the article, Larry chopped it up with DRiP about what inspires him, his thought on trends, and why rolling the dice is important. Check out the article here. Pretty dope! Shout out to DRiP!